Va. resort revenues even now lagging pre-pandemic degrees

Penni Schewe

June revenues lessened 22% in comparison with June 2019

Katherine Schulte


Virginia lodge revenues for June 2021 were being down 22% in contrast with pre-pandemic concentrations in June 2019, according to newly unveiled knowledge from STR Inc., a CoStar Team division that supplies market knowledge on the U.S. hospitality marketplace.

All through the exact same period, rooms marketed lessened by 14%. The normal day-to-day price (ADR) paid for hotel rooms lowered 9% from June 2019 to $111.83, whilst income per available space (RevPAR) fell to $71.42, a 22% lessen from its June 2019 stage.

The June ADR is, nevertheless, an advancement from mid-pandemic degrees in 2020. In the initially 7 days of June 2020, the ADR was $79.71, and in the 2nd 7 days, $84.39. For the 7 days ending June 20, 2020, the ADR was $85.69. Additionally, the RevPAR for the 3rd 7 days of June was $35.78 in 2020.

“The lodge business continues to recuperate in the commonwealth, as properly as in Hampton Roads,” Professor Vinod Agarwal of Old Dominion University’s Dragas Centre for Economic Analysis and Coverage stated in a assertion. “With escalating vaccinations, rising consumer self esteem and pent-up demand from customers, we have viewed important enhancement in the performance of the lodge marketplace in excess of the 2020 concentrations and we expect the sector to proceed its restoration each and every thirty day period via the finish of 2021. On the other hand, expanding COVID-19 infections, hospitalizations and fatalities between the unvaccinated owing to the rise of the Delta variant also threaten to undermine the pace of recovery.”

The American Resort & Lodging Association explained Tuesday that it expects a hotel marketplace position reduction of 23.7% in Virginia by the finish of 2021, as opposed to the pre-pandemic 2019 baseline.

Comparisons to 2019 numbers are more balanced than comparisons to summer time 2020, when hotels were just about completely shut down, stated Virginia Restaurant, Lodging & Vacation Association President Eric Terry.

“We nonetheless have areas of the condition that are actually having difficulties,” Terry mentioned, “compounded by the huge labor problems that they are encountering, and quite a few of the motels are not equipped to sell all of their rooms as a end result.”

Lodge revenues in some Virginia’s markets are continue to underneath June 2019 levels, even though some Hampton Streets markets have witnessed increases. In Northern Virginia, resort earnings decreased by 53% in contrast to June 2019 degrees. The Charlottesville sector noticed a 9% minimize 6% in Williamsburg and 9% in Newport Information/Hampton. Revenues elevated in some Hampton Roads submarkets — by 24% in Virginia Beach front, 7% in Norfolk/Portsmouth, and 6.7% in Chesapeake/Suffolk.

The amount of rooms offered compared to June 2019 has also declined, with a lower of 35% in Northern Virginia 12% in Charlottesville and 2% in the Hampton Streets current market, despite the fact that the Virginia Beach front submarket of Hampton Streets saw an boost in rooms marketed of 4%.

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