Sandals remembers Gordon ‘Butch’ Stewart (1941 – 2021) • Hotel Models

Famous Jamaican entrepreneur Gordon “Butch” Stewart, a single of the hospitality industry’s most lively personalities and founder of Sandals Resorts Intercontinental, the world’s main all-inclusive resort company, has died at the age of 79.  An unstoppable force, who delighted in defying the odds by exceeding expectations, Stewart one-handedly constructed the world’s most awarded vacation manufacturer from one resort in Jamaica to about two dozen unique resorts and villas throughout the Caribbean.

A son of Jamaica, Butch Stewart was born in Kingston on July 6, 1941 and grew up alongside the island country’s North Coast, a tropical paradise that now features many of his Luxurious Included® Sandals and Beaches Resorts and the place his love of the sea, dominoes and free of charge company have been sown.  Particular from the begin that he required to operate his very own business, at the tender age of 12, Stewart 1st stepped into the hospitality sector providing clean-caught fish to area accommodations.  His results bought him ‘hooked’ and his enthusiasm for entrepreneurship never ever waned.

Just after completing his secondary schooling abroad, Stewart returned dwelling to Jamaica in which he demonstrated his innate talent as grasp salesman at the renowned Dutch-owned Curaçao Investing Organization, speedily climbing to the place of gross sales supervisor but itching to start out his individual firm.  In 1968, Stewart took his likelihood. With no collateral but recognising the convenience that would make air conditioning an essential service, Stewart confident American manufacturer Fedders Corporation to let him to stand for their manufacturer in Jamaica.  With that, Stewart’s foundational business enterprise – Appliance Traders Limited (ATL), was born and he was on his way.

At ATL, Stewart formulated a very simple business philosophy he articulated quite a few instances: “Find out what persons want, give it to them and in carrying out so – exceed their anticipations.”  This would develop into the typical for each and every Stewart company and practiced by each and every personnel of the a lot of companies Stewart would go on to observed, together with and perhaps most importantly, Sandals Resorts Worldwide.

Stewart Founds Sandals Resorts

In 1981, with a gift for recognising chance, Stewart located one in Bay Roc: a rundown lodge on a spectacular beach in Montego Bay, Jamaica.  7 months and $4 million in renovations later on, Sandals Montego Bay would open up as the flagship of what is currently the most preferred award-successful, all-inclusive vacation resort chain in the entire world.

Sandals Montego Bay_Swim Up Suites

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Whilst Stewart by no means laid claim to inventing the all-inclusive concept, he is recognised throughout the world for his tireless work to elevate the experience, offering to his company an unsurpassed stage of luxurious, and to share his certainty that a Caribbean enterprise could successfully compete with any organisation in the globe.  He accomplished both equally.

“I experienced read of the notion, however at the time, the products and services and rooms were being quite basic. Contrary to that, I envisioned we could carry forward a luxurious vacation resort to offer customers so a great deal extra. So, we perfected it. Only the most snug king measurement four poster beds, wonderful manicured gardens, cozy hammocks and the form of heat, refined service the Caribbean has turn into recognised for. Just as critical was to be situated on the absolute greatest beach front, due to the fact that is what everybody desires of.”

Wherever other so-termed “all-inclusives” supplied foods and rooms at a established price, Sandals Resorts’ charges protected gourmand eating solutions, high quality brand beverages, gratuities, airport transfers, taxes and all land and watersport routines.  The competitors’ meals ended up buffet-style, so Stewart designed on-property specialty eating places with high culinary standards and white-glove assistance.  Sandals Resorts also was the 1st Caribbean resort business to present whirlpools and satellite tv support, the initial with swim-up pool bars and the first to assure that every area is equipped with a king-size bed and a hair dryer.  A lot more recent innovations have included a signature spa strategy – Crimson Lane® Spa, signature luxurious suites developed for privateness and ultimate pampering, complimentary WiFi, and signature partnerships with legendary organisations this sort of as Microsoft Xbox® Enjoy Lounge, Sesame Workshop, PADI, Mondavi® Wines, Greg Norman Signature Golf programs and the London-dependent Guild of Skilled English Butlers. And in 2017, Stewart launched the Caribbean’s 1st about-the-water accommodations, which ended up promptly expanded to contain Around-the-Water bars and About-the-Drinking water wedding day chapels.

By steadfastly adhering to the “we can do it better” basic principle of satisfying his friends, Stewart fostered a firm absolutely free to consider and absolutely free to continuously raise the bar.  This ethos acquired him the title of “King of All-Inclusives,” transforming the face of the all-inclusive structure and developing Sandals Resorts as the most prosperous manufacturer in the category – boasting calendar year-round occupancy levels of more than 85 percent, an unequaled returning guest aspect of 40 p.c and need that has led to unparalleled expansion which include the development of additional principles these kinds of as Beach locations Resorts, now the sector normal for excellence in family members beach front vacations.

Butch Stewart loved Sandals.  At the time of his passing, he was challenging at do the job on options for the just lately announced expansions to the Dutch island of Curaçao and St. Vincent.

Stewart As Statesman

Stewart’s management helped resurrect Jamaica’s vacation industry and earned him the respect of his friends and the admiration of his countrymen.  He was elected President of the Non-public Sector Organisation of Jamaica in 1989 and was inducted into its “Hall of Fame” in 1995. He served as a Director of the Jamaica Vacationer Board for a decade and as President of the Jamaica Resort and Tourist Association in the mid-80s, ably balancing federal government and non-public sector priorities, reconciling the worries of huge and compact Jamaican hotels, and boosting public knowledge of the tourism business. In 1994, Stewart led a team of investors to take leadership of Air Jamaica, the Caribbean’s major regionally based provider.  It was a overwhelming job – planes were being dirty, services was indifferent and on-time schedules have been hardly ever met, creating industry share to plummet along with revenues.

When Stewart stepped in, he insisted on a passenger-helpful solution: on-time service, decreased waiting around lines, amplified instruction for all personnel, and signature absolutely free champagne on flights to accompany an emphasis on better food stuff.  He also opened new routes in the Caribbean, brought on new Airbus jets and proven a Montego Bay hub for flights coming from and returning to the United States. Just as with ATL and Sandals Resorts, Stewart’s method proved productive and in late 2004, Stewart gave the airline back to the government with an improve in profits of over US$250 million.

It was not the initially time Stewart would come to the aid of his nation.  In 1992, he galvanised the admiration of Jamaicans  with the “Butch Stewart Initiative,” pumping US$1 million a week into the formal foreign exchange current market at down below prevailing charges to help halt the slide of the Jamaican dollar.  Dr Henry Lowe, at the time president and CEO of Blue Cross, wrote to Stewart declaring: “I publish to give honest congratulations to you for the remarkable initiative which has done so much, not only for the strengthening of our forex, but a lot more so, for the new experience of hope and constructive outlook which is now staying seasoned by all of us as Jamaicans.”

A lot less properly-regarded may possibly be the extent of Stewart’s sizeable philanthropy, exactly where for far more than 40 years he has assisted boost and shape the life of Caribbean people today.  His operate, formalised with the creation in 2009 of The Sandals Foundation, gives aid ranging from the setting up of universities and spending of lecturers to bringing health care to the doorsteps of people who can’t afford to pay for it. This in addition to his tireless assist of a extensive selection of environmental initiatives. Over and above the perform of the Foundation, Stewart has presented millions to charitable causes these types of as celebrating the bravery of veterans and initial responders and encouraging these in the wake of devastating hurricanes.

In 2012, Stewart launched the Sandals Company College, aimed at furnishing qualified development for workforce through respected education and learning and teaching applications. With access to additional than 230 courses and exterior partnerships with 13 top-rating regional and worldwide universities, each individual staff member can apply, broaden their expertise, and advance their vocation.

Stewart’s successes in small business and in everyday living have gained him a lot more than 50 effectively-deserved neighborhood, regional, and worldwide accolades and awards such as Jamaica’s highest national distinctions: The Get of Jamaica (O.J.), and Commander of the Get of Distinction (C.D.).  In 2017, Stewart was honoured with the inaugural Life time Accomplishment Award at the once-a-year Caribbean Lodge & Vacation resort Financial commitment Summit (CHRIS), hosted by the Burba Lodge Community, marking his considerable contribution to the hospitality market.  “The success of Sandals has aided to electricity the development of the tourism business and economies not only in Jamaica but through the Caribbean,” said BHN president Jim Burba.  “The term ‘icon’ undoubtedly applies to Butch Stewart.”

It delighted Stewart each time he was eating any where in the earth and an psyched employees member would share with him, “Thank you.  I bought my begin at Sandals.”

Butch Stewart, The Male

With his easy tempo, infectious heat and trademark striped shirt, Stewart exuded an approachability that belied the complexity of his character.  Though he was an acute businessperson, who at the time of his death was accountable for a Jamaican-dependent empire that includes two dozen assorted organizations collectively symbolizing Jamaica’s biggest personal sector team, the country’s largest overseas trade earner and its largest non-federal government employer, he was an very personal man whose deepest devotion was to his family members.

His greatest take a look at came in 1989 when his beloved 24-calendar year-old son Jonathan was killed in a vehicle incident in Miami. Stewart recalled the incident in a 2008 interview, “For two months immediately after he died, I was definitely ineffective, and after that I was form of jogging on remote handle. Issues ended up a blur. It’s each individual parent’s nightmare.  Immediately after a yr or so, I began to see items in vivid depth. You have to get occupied, be close with your spouse and children. It did a whole lot in phrases of me having nearer. There’s a ton much more fulfillment.”

Stewart was capable to return to his relentless rate, and the consensus among those people who realized him finest is that he did it by leading by example. “If you are heading to guide, you have to participate,” Stewart was fond of indicating.  He considered that if all people in the organisation recognised that the person in charge was working as really hard as they were being, they’d have an infinite amount of regard and inspiration. “It’s about instilling a spirit of teamwork, defining a purpose and then rolling up your sleeves to get the task accomplished greater than any individual else,” Stewart said.

The company Butch Stewart crafted continues to be wholly owned by the Stewart spouse and children, who, in honor of Mr. Stewart’s prolonged-term succession plans, has named Adam Stewart Chairman of Sandals Resorts Global, extending his formidable management of the brands he has shepherded since he was appointed CEO in 2007.

Talking on behalf of his household, Adam Stewart explained, “our father was a singular personality an unstoppable force who delighted in defying the odds by exceeding anticipations and whose enthusiasm for his relatives was matched only by the individuals and probability of the Caribbean, for whom he was a intense champion.  Practically nothing, besides possibly a good fishing working day, could appear just before loved ones to my father.  And even though the earth comprehended him to be a phenomenal businessman – which he was, his first and most critical devotion was usually to us.  We will pass up him terribly eternally.”

Gordon “Butch” Stewart is survived by his wife, Cheryl, kids Brian, Bobby, Adam, Jaime, Sabrina, Gordon, and Kelly grandchildren Aston, Sloane, Camden, Penelope-Sky, Isla, Finley, Max, Ben, Zak, Sophie, Annie and Emma and terrific grandchildren Jackson, Riley, Emmy and Willow.

A personal funeral company will be held. People wishing to share memories, condolences or personalized tales could do so at [email protected], and a tribute video can be observed on the Sandals web-site

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