subsequent five many years of setting up, structure and development, pharrell williams’ the goodtime lodge has finally opened its doorways in miami. showcasing a wes anderson-motivated aesthetic where by pastel shades and symmetry come collectively to variety an escapist, transportive atmosphere through its reimagined art deco model, the hotel encompasses a total of 100,000 square toes and attributes 266 rooms.
images by alice gao
the goodtime hotel is the outcome of a collaboration concerning pharrell williams and david grutman of groot hospitality. morris adjmi was the architect in cost, ken fulk took treatment of the interiors and landscape architect raymond jungles breathed lifetime into its areas and rooms. found in miami’s south seaside neighborhood, the lodge sits in a square block on washington avenue in between 6th and 7th streets and provides a unique marquee concept to miami’s hospitality scene with its tropical oasis.
‘we want the goodtime hotel to impart a sensation of both equally revitalization and that uncommon, remarkable thrill that requires in excess of when you discover a thing exclusive,’ explained pharrell williams. ‘it’s that adrenaline-fueled feeling of moving into a entire new setting and a entire new mentality. this location will offer a all-natural very good time, for all who appear through.’
a corrugated façade invites guests into the airy atrium entryway the place hand-painted murals and deco plasterwork recall the opulence and nostalgia of a time long gone by. on the other hand, the hotel has the modern day traveler in brain, presenting a wide array of facilities from custom bedding to bespoke drapes (which includes a blackout possibility), leopard-print benches and ortigia bath merchandise. several rooms confront the biscayne bay whilst some others appear to the atlantic ocean, guaranteeing amazing sunsets and sunrises. the restaurant and 30,000 square foot pool club referred to as strawberry moon channels mid-century caribbean and central american resort cities through its pastel tiling, classic scalloped bar seating and pinstriped awnings.
‘my to start with resort required to crack the mildew,’ mentioned david grutman. ‘I wished to offer the 360-degree groot hospitality experience that our other venues are known for, but I also preferred to insert extra. this is about furnishing a getaway inside a city that is previously recognized as a holiday vacation place. when you get there at the hotel, and walk by way of our doors, it gets to be a complete on experience. when you are at the goodtime, we want you to truly feel like your problems and anxieties have been left outside the house. I am very pleased to have labored intently with pharrell, michael, eric and ken fulk on bringing this resort to lifetime.’