It registers a beneficial evolution in the Caribbean reserves in the first quarter
The hotelier defines 2020 as the worst yr in its heritage
The Meliá Global hotel chain recorded a positive evolution of reservations in the Caribbean in the very first quarter, which could foresee a considerably typical summer in locations this sort of as the Dominican Republic and Mexico.
In this regard, the helpful vaccination marketing campaign and the reopening of the United Kingdom as of upcoming Might reactivate the reserves for the 2nd semester, evidencing the significant contained demand, Meliá informed the CNMV.
Covid-19 has had a potent impact on the success of the lodge chain, which loses 425.9 million (excluding impairments) and maintains its liquidity and resilience in the experience of a drop in earnings of -70.7%, betting on its digital capability and its trip leadership “as levers for a vigorous recovery.”
Similarly, the company managed to mitigate the drop in Ebitda by way of “an efficient contingency plan, acquiring a 50.6% reduction in its operating expenditures, excluding impairments.”
The digital management in the time period (with extra than 51% of the income created by means of melia.com given that the begin of the pandemic) allowed it to arise “competitive positive aspects in occupations and premiums, commercial adaptability, health stability, loyalty and partnership with the client.”
For Gabriel Escarrer, CEO of Meliá, “2020 is in contrast to nearly anything we have known in our 65-calendar year history there is no comparison doable. Soon after achieving favourable results in 2019 and protecting the identical trend all through the 1st two months of 2020, the visual appeal of the pandemic as of final March 2020 left tourism in a point out of realistic hibernation.”