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Amadeus and SEPAQ Lodges acquire “Best Hotel and Lodging On the net Campaign”.
A recent Amadeus iHotelier®-pushed promotions marketing campaign for SEPAQ Resorts took residence the “Best Resort and Lodging On the web Campaign” at the 2022 Online Promoting Levels of competition (IAC). The profitable marketing campaign for SEPAQ Motels demonstrated the flexibility and speed to deployment for creating and merchandising new promotions with the iHotelier Reserving Engine. This marks the seventh year in a row that campaigns supported by Amadeus Reservations answers have taken house leading prizes at the IAC awards.
The Consumer
SEPAQ (Société des établissements de plein air du Québec) is a general public organization devoted to showcasing the all-natural elegance of the Canadian Province of Quebec by visits, experiences, and stays. Found in nationwide parks, SEPAQ Inns enable visitors to practical experience the elegance of Canada though enjoying a 4-star expertise.
The Campaign
Throughout the Spring of 2021, as COVID-19 commenced to subside and provinces reopened in Canada, the tourism market was striving to get again on its feet. Understaffed motels ended up dealing with a minimized workforce and essential to use engineering to get shoppers excited about travelling all over again. The Quebec Tourism Board sought to support hoteliers get well even though supporting local tourism by delivering $75 CAD gift playing cards which could be used for neighborhood attractions within just Quebec Town for just about every two-night stay at 115 local region accommodations. With only a single working day from the incentive’s announcement on May 31st, 2021 until finally the program’s launch, SEPAQ was looking to quickly acquire edge of the new present card program to help push bookings to their properties.
Amadeus helped SEPAQ to market the new reward card incentive rapidly and very easily to possible guests making use of the distinctive “Service Promotions” capabilities in the Amadeus iHotelier® Booking Engine – the guest-going through platform that allows visitors to reserve stays on the SEPAQ web site. Service Promotions let hoteliers to low cost and items unique delivers (alternatively than just rates) to probable visitors in get to make the scheduling more enticing and travel bigger direct bookings. The Tourism Board gift card was a best use situation and application for this aspect, as it allowed SEPAQ Resorts to increase larger visitor worth to each individual scheduling without getting to low cost their costs.
SEPAQ used iHotelier Assistance Promotions to quickly create a new marketing for the gift card and merchandise it working with display screen promotion on their have website as nicely as well known hotel metasearch internet sites (Google Motels, Kayak, Trivago, etc.) and by featuring it in their reserving circulation. Opportunity friends buying for rooms in the SEPAQ scheduling engine had been then capable to promptly evaluate the price of the new incentive, and quickly include the gift card to their reserving, which assisted improve scheduling conversion fees for SEPAQ and increase supplemental price to the guest experience.
The Effects
With only a handful of minutes of get the job done, SEPAQ Lodges was ready to make the new gift card incentive and merchandise it along the shopper’s journey. They commenced acquiring their gift card incentive-pushed bookings within just two several hours. Inside 30 times of the incentive program’s announcement SEPAQ had booked extra than 200 stays by the gift card incentive marketing campaign, symbolizing 25% of all gift cards shipped by the Quebec Tourism Board to the 115 participating accommodations.
Browse the whole case review here.
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