Models Julia Muniz Robinson and Mahina Florence very first met in Tahiti on a shoot and promptly created a friendship and now, a business. The two surfers, the two spent sufficient time in the ocean and longed for a swimwear brand name that was at ease and eco-helpful. “We experienced several talks on how we desire we could generate the best swimwear and make it sustainable,” they claimed in a latest job interview.
Fast forward to 2021 and their swimwear brand Maoi is available for acquire. The swimwear model is size-inclusive and functions an array of colours and types, perfect for browsing or lounging on the beach front. We spoke to Muniz Robinson and Florence about launching a corporation throughout a pandemic and why Maoi embodies the future of swimwear.
What inspired you to start Maoi?
We started to dream about Maoi in Indonesia in 2018. We structured an all-women of all ages boat excursion to the Mentawai islands in Indonesia, and throughout the journey, we had several talks. We wanted to build a manufacturer for our long run and to be in a position to educate females as effectively as ourselves on sustainability.
What was it like doing the job jointly and launching in the course of a pandemic?
When the pandemic begun, we planned to be collectively in Hawaii to function on our start, but Julia was stranded in Australia and Mahina in Hawaii. We did all of our meetings by way of online video calls and were constantly texting. We are grateful we could pull as a result of, and in November, Julia received to finally fly above to Hawaii so we could do the job carefully on our start. We have been working hard every single working day to supply sustainable and luxe products for every single action of our productions, from making our swimwear ethically in Bali to doing work on minimizing our carbon footprint. For our world-wide-web and campaign shoot, we booked all regional expertise, versions, photographers, and makeup artists all from Hawaii. We were being heading to guide regionally both way to enable maintain the local financial system, so it all labored out properly.
Can you wander me by way of your selection in terms of fit, hues, and products?
Maoi’s appear is seamless and elevated. We required every single female to feel cozy, captivating, and trendy in just about every design. We preferred to start off modest and design our most loved basics. Our patterns are meant to past lifelong, and they don’t comply with seasons. We wished to tie Brazil and Hawaii with each other, so for this assortment, we named our suits working with the Brazilian language, which is Portuguese, and for the colors of the swimwear, we chose names utilised in Hawaii. We selected earthy hues that are under no circumstances out of period. We utilized the Econyl material for our entire assortment. ECONYL®️ is regenerated nylon built from squander. It is infinitely recyclable and unleashes infinite options for makers, creators, and customers. This material is tender and supportive. Our Maoi satisfies are the comfiest sustainable swimwear we at any time had, and our resources get softer following every single use. It truly is astounding!
How is your brand sustainable?
From production to delivery, we’re striving our greatest to use only sustainable elements. Our swimwear is ethically built in Bali utilizing Econyl (regenerated nylon), our manufacturer sends each individual match in a biodegradable bag built of cassava, we use biodegradable panty liners, for our shipping and delivery, we print all elements in recycled paper, and use biodegradable mailers. We chose not to use branded dangle tags to do away with squander. It comes only with an explicatory hangtag about our substance, from Econyl. On our shoots, we are aiming to have each individual generation be plastic-cost-free. We want to use our social media channel to teach women on far more sustainable existence and characteristic nearby artists from both equally Hawaii and Brazil, stimulating the area marketplace and supporting our community communities. When journey resumes, we approach to have a number of instructional vacation initiatives we believe in, like the coral gardeners in Tahiti, an NGO that allows to regenerate the coral reefs. When we increase as a small business, we want to donate a aspect of our gross sales to the NGO. We are striving for longevity about rapid trend and funds! There is a good deal to think about when currently being sustainable, we know we are not ideal, and we are finding out a lot more and far more each day. Maoi claims normally to have your most effective desire, as perfectly as our earth and its long run, in intellect!
How did your backgrounds (Hawaii/Brazil) encourage your collection?
Hawaii and Brazil are equivalent in many approaches both equally cultures reside and represent energetic and healthful life. Both are grounded and linked by means of character, relatives, and culture. We each grew up by the ocean, and we enjoy ocean adventures. Hawaii and Brazil are these powerful, stunning cultures filled with talent, enthusiasm, and inspiration. We are the two complete-time designs who like to are living uncomplicated however significant lives and have our shut friends and family members close to us. This selection is a blend of the two cultures. We have the ‘Rio’ Brazilian cuts, which are terrific for tanning and seashore times, and for our far more Hawaiian cuts, we have our ‘Esporte’ type, which is fantastic for surfing and ocean activities. Our selection has a complete of 6 types, all of which can be combined and matched!
What are your favorite places to surf in the earth?
Mahina’s preferred surf spots so considerably are Hawaii, Mexico, Fiji, and Mentawais. Julia’s favourite waves are in Brazil, Hawaii, Mexico, Costa Rica, and Indonesia.
The place do you hope to travel to in 2021?
“I may well be dreaming major in this article, but I have nevertheless to do Europe, New Zealand, and Australia. These are my major a few sites I hope to travel to by 2023,” states Florence.
“I have usually dreamed of likely to Nias in Indonesia to surf, so this is nonetheless top #1 on my journey record. I hope to go to Fiji and investigate far more of Australia in 2021,” states Muniz Robinson.