Google Travel Grabs Larger Share of U.S. Desktop Traffic During Pandemic

Penni Schewe


Google Travel’s flight and lodge offerings gained the most desktop targeted visitors market place share in the U.S. all through the pandemic although Tripadvisor dropped the most on a proportion basis, in accordance to Similarweb’s June info.

“Google Travel now owns a single-fourth of all (U.S.) desktop visits to prime travel web sites,” Similarweb mentioned.


In its earnings connect with about 2nd quarter financials Tuesday, Google reported travel and retail were being the drivers of its promotion income throughout the period.

The following chart shows Google Travel’s U.S. desktop current market share increased 6 percentage points to 24 % in the initial half of 2022 in contrast to the initial fifty percent of pre-pandemic 2019.

U.S. Desktop Marketplace Share Targeted visitors Gains/Losses H1 2019 Vs . H1 2022

Website 2019 2022
Google Vacation 18% 24% 14% 16%
Airbnb 14% 15%
Expedia 13% 13%
Southwest 6% 6%
Vrbo 4% 6%
Marriott 5% 5%
Delta 8% 4%
TripAdvisor 9% 4%

Resource: Simillarweb

“Booking has also obtained 2 proportion points of share in the U.S., and only Kayak (-1 proportion stage), Delta (-4 proportion points), and TripAdvisor (-5 proportion points) have lost share,” Similarweb said.

There are two points to maintain in mind: These numbers never involve visitors from cell gadgets, and traffic to Google Travel usually receives sent together to on-line travel agency advertisers.


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