Home / Summer Hotel / Early bookings point to a great deal busier summer for Maine tourism

Early bookings point to a great deal busier summer for Maine tourism


Kandi Sullivan, direct bartender at Stripers Waterside Cafe at the Breakwater Inn and Spa in Kennebunkport, carries dishes and eyeglasses from one particular of the dining igloos on the back deck of the restaurant on Friday evening. Breakwater’s standard supervisor expects small business this summer time to be the exact same or far better than in 2019, which was a historically powerful calendar year for Maine tourism. Gregory Rec/Workers Photographer

Memorial Day weekend is however months absent, but Maine’s tourism sector is making ready for a summertime many hope will set it firmly on the street to restoration from big career and earnings losses very last 12 months.

The Breakwater Inn and Spa in Kennebunkport is completely booked for weddings and is now scheduling people for 2022 and over and above. Primarily based on how many guests the 35-place resort previously has on its books, Standard Supervisor Karl Whipple expects business to be the exact or greater than in 2019, which was a historically robust 12 months for Maine tourism.

“It is really robust, which sales opportunities us to think travel this year will be quite potent,” Whipple said. “Our telephones are hectic, persons want to come. They are optimistic about the vaccine and the way issues have opened up across the country.”

The point out intends to fall quite a few of the journey and occupancy limits that held tourism down very last yr. Campgrounds, lodges, tours and marriage venues are filling up. And several anticipate that Maine’s open spaces and lower fees of COVID-19 will attract the droves of summertime readers it usually welcomes.

“We know the sector is prepared to welcome folks because of the processes and protocols already put in place,” Maine Tourism Affiliation CEO Tony Cameron mentioned. “It is not like very last year, when we had been up versus an not known element no a single experienced seen in advance of. We also know Maine is in a fantastic placement – there’s lots of out of doors recreation, men and women can very easily social distance. All those people issues factored in, we’re in a good spot to welcome people today back again.”

In a modern study, practically 70 p.c of the association’s associates had been optimistic Maine tourism would do significantly better than past 12 months and start off to get better. Just about a person-3rd of the 470 respondents claimed their reservations for spring and tumble were shut to or at the exact same stage as 2019, while a little bit a lot more than just one-3rd claimed reservations were being only 25-76 percent of what they experienced been that year.

“Anything that comes about this calendar year will much more than probably be improved than last, and tourists and individuals know what to count on,” Cameron claimed.

Some components of Maine’s tourism financial system, these types of as constitution buses, team tours, cruise ships, concerts and other mass entertainment, are nonetheless unsure or not happening, he added.

“We are surely not there but,” Cameron mentioned. “It is heading to be a recovery and it is heading to acquire time.”


The coronavirus pandemic battered Maine’s mammoth summer time tourism industry past yr. Stringent interstate journey policies kept a lot of vacationers away until finally July, and inhabitants of Massachusetts – an crucial vacationer market – ended up barred from freely getting into until finally September. Hotels, dining establishments and tour providers experienced to adjust with occupancy limitations, improved cleaning regimes and paperwork to verify guests’ compliance with the policies.

Immediately after several years of continuous advancement, vacationer visits to Maine tumbled 27 percent in 2020 – about 10 million much less than the calendar year right before. Direct tourism shelling out fell from $6.5 billion to $4.8 billion, when lodging revenue dropped by 35 percent, according to the Maine Office environment of Tourism.

Matters are currently diverse this yr. Gov. Janet Mills introduced this thirty day period that all inhabitants of New England states and individuals who have lately had COVID-19 or are absolutely vaccinated are exempt from testing and self-quarantine vacation demands. By May possibly 1, all U.S. travelers will be exempt from limits unless of course they are from a state with a significant prevalence of COVID-19.

Beneath the new condition guidelines, venues will be equipped to host larger gatherings by the finish of May possibly, with indoor spaces authorized to have 75 percent of their occupancy limit and outside venues 100 per cent of their limit.

The Samoset Resort in Rockport confirmed a recognizable uptick in reservations and inquiries just after the governor comfortable constraints, Typical Manager Connie Russell said. This yr will probably be superior than last, but it is much too early to say regardless of whether it will match the in advance of situations.

“Definitely, the shopper confidence has enhanced,” Russell reported. “Maybe it won’t be as powerful as 2019, but it is a definite improvement.”

Several guests canceled or didn’t arrive at all very last summer simply because they worried about breaking Maine’s vacation regulations, he included.

“Last 12 months, there was an impact that if they arrived to Maine and even if they satisfied specified standards, there were being continue to the COVID police out there that would trouble them,” Russell mentioned. “There was a shift as soon as the news came out that limitations ended up lifted. People have been in a holding pattern waiting around for by themselves to get vaccinated, and areas they needed to visit to loosen limits.”

Some Portland tour providers truly feel the same way. Immediately after being afloat past year, Take a look at Portland, a compact tour firm, is fielding calls, reserving tours and sensation much better about the year, proprietor Catherine Escamilla said.

“For the earlier thirty day period, we have been scheduling folks – it’s been steady, not what it was like in 2019, but constant,” she reported.

Several men and women ask what the company’s cancellation policies are, perhaps involved COVID-19 could drive them to abandon the journey.

“You can notify people today are exploring and trying to come to a decision what they want to do this 12 months,” Escamilla stated.

Building is effectively underway at the new Cover by Hilton at the corner of Heart and Professional streets in Portland, photographed Monday. Maine’s tourism marketplace expects a booming summer time year this yr immediately after a disappointing 2020. Ben McCanna/Staff members Photographer

RIDES, Accommodations, PARKS

Funtown-Splashtown United states, the state’s premier amusement park, will reopen this yr following using 2020 off. Common Manager Cory Hutchinson reported the park didn’t know how it could work securely and address its bills with lessened guest ability.

This yr, Hutchinson is self-confident that with social distancing, sanitation and an outside setting, the park will be in a position to operate at complete potential.

“We really feel like we have a good atmosphere – we have experienced a year to learn from the parks that ended up open,” Hutchinson explained. “The beach locations and Old Orchard Beach front have always been a attract – that will get people below, and Funtown has grow to be a common matter for households. When they are up on holiday, the park is totally just one of the factors they are going to do a person of the days.”

Even motels continue to beneath construction are getting booked. The Cover Hilton on Industrial Avenue in Portland is envisioned to open up in May possibly and already has visitors generating reservations for the summer season, claimed Brandon Hussey, director of gross sales and marketing for the developer, Fathom Companies. Costs can run up to $499 a evening for a weekend in the summertime, he said.

“It was really shocking to me how significantly much better the summertime was past year than persons envisioned,” Hussey said. “That gave us some hope that this summer time will be actually powerful.”

Rented trip houses, which had a booming 12 months immediately after a spring lull very last year, are filling up speedy.

Maine Seacoast Rentals has booked almost all of its 100 rental homes close to Biddeford for June via September, agent Brianne Emhiser mentioned.

“I believe my boss pulled the numbers – it is our greatest time in a few decades in terms of how much we have rented and how significantly cash we’ve taken in,” Emhiser explained.

Like past yr, a lot of attendees want a place to on their own, the place they can acquire with loved ones or close friends they haven’t noticed and limit the frequent conversation they’d have with strangers in a resort lobby, elevator or restaurant.

At the speed it is booking, Jean Knapp Rentals is on track to fill up all its 40 rentals for the time by April, Rental Supervisor Ana Ghita said. That timeline is steady with an normal yr, she added.

The most typical concerns she fields are about regional limitations, these types of as regardless of whether there is a limit on the variety of people authorized on the beach front at one time – there isn’t. “I consider all people is weary and they require a break, they will need summer season back,” Ghita claimed. “As extended as all people tends to make sure they respect CDC guidelines, we are very good to have a fantastic summer months.”

A 66 % maximize in reservations for Maine State Park campsites when compared with the same time final year illustrates the enduring reputation of having outdoor. Out-of-state reservations are up 23 percent, although in-state reservations are up a whopping 91 %. The reservation raise is substantial, but not astonishing specified the report-breaking calendar year Maine State Parks experienced in 2020, spokesman Jim Britt claimed.

“Already preferred Maine Point out Park campgrounds and working day-use areas became even a lot more so throughout the pandemic,” Britt said by using e-mail. “Maine is an outdoors location, and folks crave having outdoors for fresh air and sunshine, swimming, hiking and checking out extra of Maine.”

Tops’l Farm, an upscale out of doors destination in Waldoboro, now has all its team dates booked, owner Sarah Pike stated. The company could simply be completely reserved this year, but Pike required to continue to keep some dates open up for tourists to guide right away getaways when its reservation process goes on line future week.

Even with loosened limitations, Pike programs to transform small of the farm’s virus protocols from previous yr. The residence features guests what they want: a safe, quiet put in the woods.

“We are shifting forward with a program that would have been protected last time,” Pike said. “The problem will be the collective fatigue with it all, the more effort and hard work it requires – and will consider – this season,” she included. “There are continue to security protocols to abide by, (and) I really think his period is heading to take a lot more diligence on our part and our guests’ element.”

Whilst anything now factors to a rebound in tourism from 2020, the point out continue to programs an aggressive marketing and advertising marketing campaign commencing this April in marketplaces from Virginia up by way of the Northeast.

Matt Lewis, CEO of HospitalityMaine, the state’s cafe and lodging trade group, thinks the condition cannot just expect folks to occur back despite all its interesting qualities.

“I do not consider we ought to rest on our laurels,” Lewis mentioned. “We have to get the job done to make to make absolutely sure we get that company. I believe we are in a superior situation, but we never want to choose that business for granted.”

Use the form underneath to reset your password. When you have submitted your account e mail, we will mail an electronic mail with a reset code.

This div height required for enabling the sticky sidebar