Bermuda is looking to reposition the island’s tourism brand. 

The Bermuda Tourism Authority has announced ideas to evaluate and “reposition” its excursions brand name, tapping Boston-based mostly agency Proverb for the task. 

“Our team understands the require to revisit the way our brand is offered to the planet and has discovered partners who have demonstrated the requisite expertise to execute on our aims,” mentioned Charles H. Jeffers II, CEO of the Bermuda Tourism Authority. “Critical to our restoration as a desired destination is a contemporary technique to how we have interaction not only our probable and returning website visitors, but also our regional stakeholders, local community and Bermudians around the world. And we envision Bermuda’s men and women and culture will be at the centre of our internet marketing initiatives as we rebuild tourism. Our companions will enable information the brand direction and messaging employing information gleaned.”

Proverb will be creating a new manufacturer examine for the island, with the purpose of “of encouraging Bermuda differentiate from competition and attraction to travelers, maximizing visitation calendar year-spherical,” in accordance to the BTA. 

“Bermuda is a place of wealthy heritage, purely natural splendor, vivid lifestyle, and meaningful local community,” said Daren Bascome, a Bermudian and the founder and controlling director of Proverb. “I’m thrilled by the possibility to enable condition and grow the tale of our island to inspire visitors.”

Bermuda is at present open for tourism you can find far more on the island’s tourism protocols here

— CJ