Atlanta’s Hotel Midtown Rebrands to The Starling — LODGING

Penni Schewe


The Starling

ATLANTA—The Starling formally debuted as the most recent evolution of Atlanta’s Hotel Midtown. The rebrand joins the Curio Collection by Hilton, a world portfolio of resorts, every single picked for its character and individuality. The Starling marks the brand’s 2nd residence in the Atlanta space and provides to Hilton’s roster of full-company Atlanta properties.

Formerly regarded as the W Atlanta Midtown, the hotel’s new identification, under the Curio Selection by Hilton model, pays homage to its home in “the metropolis in the forest” and can take inspiration from the starling hen that can be discovered in close by Piedmont Park. Starlings are a social group of birds generally viewed in massive gatherings in the Georgia sky in coordinated designs symbolic of the neighborhood encompassing the hotel and the men and women who pay a visit to. Connecting to the birds, the property’s new id features a new rebrand but will be complemented with revamped resort programming. Furthermore, the house will element updates to both of those the lodge spa, rebranded as The Spa at The Starling, and the foyer bar, which will re-debut as the hotel’s newest food and beverage notion, Lantana.

Lantana is named just after a flower regarded for its colored blooms, a nod to the lounge and its floral layout. The identify also speaks to the backyard of activities about cocktails and meals as attendees and website visitors alike will be in a position to have all-working day support from breakfast to meal to late-evening beverages. Culinary choices will be led by Government Chef Cole Pate. Prior to signing up for The Starling, Pate served as sous chef at the Biltmore Estate in Asheville, North Carolina, and afterwards executive chef of local Atlanta eating places together with The Southern Gentleman and Gyspy Kitchen area. Chef Pate will begin to roll out a new menu of dishes for Lantana that include the flavors of Midtown’s culinary scene.

In addition to sufficient culinary offerings, company can have a spa treatment method of their selection or a total day at The Spa at The Starling. In the coming weeks, the spa will exhibit a wide range of packages to rejoice the hotel’s rebrand.

“We are thrilled to unveil our new title and identity,” said The Starling General Manager Kathryn Working day. “Atlanta is continually rising and transforming. Similarly, our historical past is layered and ever-switching. We intention to embody our city’s edge and strength whilst infusing a bold feeling of bespoke thought to be a property for the more substantial Atlanta community and the next era of travelers.”

With the rebrand, The Starling will start to introduce plans and ordeals including “Night Shade Bingo at Lantana” hosted by Drag Performer Taylor Alxndr as perfectly as “Sweat.Swim.Spa” a full-day deal with conditioning lessons by local instructors alongside with time at each the terrace pool and the spa.

Developing on the hotel’s renovation in 2019, the hotel feels suitable at house with the textured things that make The Starling an encounter. From interior design to the environment, the assets has areas that reflect a welcoming identity. Resort areas have floral ceiling prints and framed birds that link to the city’s parks, gardens, and trails, symbolizing Atlanta as a metropolitan hub intertwined with greenery. Fitting to The Starling’s namesake as a image of group, the 466-room property originally designed in 1973 also functions murals of regional cultural figures and musicians.

Midtown is the region’s district central to the city’s dining scene, arts establishments, cultural landscape, and the landmark Piedmont Park. Attendees are invited to use the hotel’s on-web page dining solutions or go to Politan Row, the foodstuff hall featuring a mix of neighborhood foods and beverage ideas located upcoming door in Atlanta’s Colony Sq.. Atlanta locals are also invited to acquire benefit of the hotel’s many features including working day passes to the hotel’s terrace pool, signature spa treatments, and weekly dwell tunes at Lantana.

The Starling characteristics 433 guestrooms and 33 suites with town sights and 45,500 square toes of meeting place, including 9,400 sq. feet of ballroom area and leading-ground occasion house. General public spaces also offer a terrace pool, a foyer lounge, as properly as a spa and health and fitness heart.

The Starling is aspect of Hilton Honors, Hilton’s visitor loyalty software.


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