ROCKVILLE, Md., March 15, 2021 /PRNewswire/ — Decision Resorts International, Inc.‘s (NYSE: CHH) Ascend Lodge Collection has arrived at a substantial milestone with the opening of its 200th domestic resort, as nicely as the third Ascend Selection vacation resort for Lincoln Asset Administration, marked by the addition of the Lincoln Sands Oceanfront Resort in Lincoln Town, Oregon. A worldwide portfolio of resort, boutique and historic accommodations, Ascend is the industry’s very first and greatest smooth brand. So far this yr, the upscale brand has welcomed a assortment of inns throughout the state to its portfolio these as The Landon Bay Harbor-Miami Beach and Lyric Hotel West End, as properly as 22 casino resorts through a the latest strategic settlement with Penn National Gaming.
“We’re proud of revolutionary the soft brand notion in our market, and eclipsing 200 U.S. motels is not only an outstanding accomplishment for Ascend, but indicators the expansion the brand has taken care of considering that its inception. I are not able to believe of a resort that superior illustrates the essence of what the Ascend Resort Collection embodies than the Lincoln Sands Oceanfront Vacation resort, which presents upscale facilities and a quaint Pacific Northwest, beach town character to satisfy guests’ vacation curiosity,” reported Janis Cannon, senior vice president, upscale brand names, Decision Hotels. “We look ahead to extending Ascend’s leadership place as the premier gentle brand in the sector so even additional company can experience the elegance and appeal of these exclusive homes — whether that’s on a Lincoln Metropolis, Oregon beach front, in the coronary heart of Midtown Manhattan or in famed Gettysburg wherever history will come to everyday living.”
The recently renovated all-suite Lincoln Sands Oceanfront Vacation resort is situated at 535 NW Inlet Ave. alongside the Oregon coastline. As a person of the only hotels with direct beach front obtain in the region, the assets locations attendees actions from magnificent seaside sights and minutes from major buying at the Lincoln Town Shops and the Chinook Winds Casino. In addition to miles of picturesque beach locations close by, outside lovers can get a hike up God’s Thumb at The Knoll, enjoy a silent wander as a result of character at the Connie Hansen Backyard garden Conservancy, or go on a whale viewing tour in Depoe Bay. The city of Newport, with its entire world-class aquarium and spectacular lighthouses, is also significantly less than 30 miles absent.
Guests of the Lincoln Sands Oceanfront Resort can get pleasure from the next amenities:
- Spacious guestrooms, such as common and rental-design and style suites with fireplaces, two-individual soaking tubs and rain shower heads.
- 12 months-spherical heated out of doors pool, scorching tub, sauna, and stunning patio with gas grills.
- Complimentary hot breakfast and fresh new baked cookies and salmon chowder served every single night in the lobby.
- Onsite sundry shop, guest laundry facility and work out space.
- Cost-free Wi-Fi in the course of the hotel and a absolutely geared up business heart.
“We are thrilled to celebrate this critical milestone for the Ascend Resort Collection. Preference designed this marketplace groundbreaking system to fulfill the rising have to have amongst upscale unbiased proprietors who wished to sustain their independence, but realized they would benefit from Choice’s field-primary know-how and sturdy distribution and reservation channels,” stated Mark Shalala, senior vice president of enhancement, upscale brands, Preference Accommodations. “The ongoing progress of Ascend is a testament to our incredible entrepreneurs who do a good work leveraging these sources and offering really genuine, area encounters, whilst maximizing the profitability and benefit of their asset. The scale we’ve been capable to reach is due to the achievement our owners have seasoned, and with a lot more than 60 hotels in the growth pipeline, we hope this development trajectory to continue.”
The Lincoln Sands Oceanfront Resort is owned by Lincoln Asset Management, a privately-owned hotel administration agency with a reputation for progressive and effective assets administration and enhancement.
“I selected to transition this resort to the Ascend Lodge Selection for the reason that they are not prototypical houses. The brand actually offers me the liberty to embrace the area spot and character of the lodge. The Lincoln Sands Oceanfront Resort is a terrific case in point of that, with its charm that properly fits the community though offering company leading-notch features and an great locale to experience the natural wonders that encompass it,” stated Torre T. Morgal, president and CEO, Lincoln Asset Administration. “With around 14 Selection-branded inns in Lincoln Asset Management’s portfolio, Option has been a huge teammate by means of my 23 decades operating with them, supplying the help and tools to travel returns and manufacturers that visitors love. I’m very pleased to be a portion of this distinctive minute for Ascend, as this hotel marks my third with the manufacturer and my 14th Selection-branded hotel in general.”
Ascend hotel visitors can participate in the award-successful Selection Privileges loyalty method, rated a prime hotel loyalty method by both equally Usa Present-day 10Very best Readers’ Option Awards and U.S. News & Planet Report. Selection Privileges membership is totally free and offers speedy rewards and special member fees for those who ebook specifically at www.choicehotels.com.
All Choice-branded lodges are participating in Determination to Clear, an initiative that builds on the robust basis of franchisees’ longstanding devotion to cleanliness with increased teaching and best procedures for cleansing, disinfecting and social distancing. For a lot more details on Commitment to Clean up, take a look at https://www.choicehotels.com/about/commitment-to-clear-inns.
Ascend Lodge Collection®: Allow the Desired destination Access You.
The Ascend Lodge Assortment world portfolio of impartial resort, historic and boutique motels is aspect of Decision Motels, just one of the world’s most significant main resort corporations. Recognized as the hotel industry’s initial “delicate brand” strategy, there are more than 315 Ascend Lodge Selection homes worldwide, like in France, the United Kingdom, Denmark, Finland, Ireland, Norway, Spain, Sweden, Turkey, Australia, Canada, Ecuador, and throughout Mexico, the Caribbean and Central The us. Membership with the Ascend Resort Assortment permits exclusive, independent homes to acquire a world-wide existence when keeping their community allure. For extra facts, take a look at www.choicehotels.com/ascend.
About Selection Inns®
Choice Inns Intercontinental, Inc. (NYSE: CHH) is just one of the biggest lodging franchisors in the globe. With far more than 7,100 motels, symbolizing almost 600,000 rooms, in about 40 nations around the world and territories as of December 31, 2020, the Choice® spouse and children of resort makes supply small business and leisure travelers with a range of high-high quality lodging possibilities from confined service to complete-assistance resorts in the upscale, midscale, prolonged-remain and overall economy segments. The award-successful Decision Privileges® loyalty plan features users benefits ranging from everyday benefits to exceptional ordeals. For extra information and facts, take a look at www.choicehotels.com.
Ahead-Seeking Assertion
This conversation consists of “ahead-searching statements” about future activities, like expected growth and resort openings. This sort of statements are subject to quite a few pitfalls and uncertainties, which includes construction delays, availability and value of financing and the other “Risk Factors” described in our Yearly Report on Sort 10-K and our Quarterly Reviews on Type 10-Q, any of which could lead to true results to be materially diverse from our anticipations.
Addendum
This is not an offering. No supply or sale of a franchise will be created besides by a Franchise Disclosure Document first filed and registered with applicable point out authorities. A duplicate of the Franchise Disclosure Doc can be obtained by making contact with Preference Resorts Global at 1 Option Motels Circle, Suite 400, Rockville, MD 20850, [email protected].
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