Are TripAdvisor (Vacation) and Yelp (YELP) Overpriced?

Penni Schewe

Yelp Inc. (YELP) studies fourth quarter 2020 earnings following Tuesday’s closing bell, when TripAdvisor, Inc. (Journey) actions to the plate next week. Each assessment internet sites have labored their way back to pre-pandemic highs in recent months, even nevertheless tens of millions of individuals are however taking in 3-class dinners out of plastic packing containers and haven’t seen the inside of an plane for a yr or much more. As a final result, these concerns could now be overpriced, exposing them to potent promote-the-information reactions.

Critical Takeaways

  • Yelp reviews earnings on Tuesday, although TripAdvisor experiences on Feb. 18.
  • Both equally stocks have bounced back again to pre-pandemic ranges.
  • Each ended up stuck in multi-year downtrends prior to the pandemic and now glance overpriced.
  • Yelp stock could fall into the mid- to upper $20s.

3 vaccines are slowly but surely doing work their way all around the earth, even though two new applicants should really get approval in the next few months. Even so, the normalcy envisioned by a lot of analysts through the summertime journey period may well be far too optimistic, undermining Yelp and TripAdvisor earnings for the second calendar year in a row. In addition, COVID-19 will depart powering have faith in concerns and psychological scars, probably preserving lots of people out of restaurants and off airplanes until eventually at the very least 2022.

Both equally portals count on promotion income that is even now effectively underneath 2019 ranges. They also book cash flow through cross-marketing, capturing commissions when contractors, restaurants, and travel are booked via their web sites. Heavy level of competition restricted that earnings stream before the pandemic, as perfectly as a expanding backlash due to misleading pricing. Food items supply companies are managing into very similar problems correct now, with places to eat featuring reductions for direct orders.

These shares have been laggards prior to the pandemic, topping out in 2014 and getting into declines that have been nonetheless in force in February 2020. That is purpose plenty of to act cautiously in advance of earnings, when these companies are envisioned to report a different quarter of shrinking earnings. Wall Road has baked this uncertainly into Yelp’s “Keep” ranking, dependent upon 3 “Get,” six “Hold,” and two “Offer” recommendations. In addition, the stock is trading a lot less than $2 down below the Road-substantial $37 goal.


A laggard is a inventory or protection that is underperforming relative to its benchmark or friends. A laggard will have reduced-than-average returns in contrast to the current market. A laggard is the reverse of a leader.

Yelp Weekly Chart (2012 – 2021)


The business came community at $22.01 in March 2012 and eased into a investing assortment with assist in the mid-teenagers and resistance in the mid-$20s. It broke out in 2013, getting into an uptrend that posted an all-time substantial at $101.75 in March 2014. The inventory broke down from a double best just one yr later on, coming into a advertising spiral that uncovered assistance at $14.63 in the initial quarter of 2016. It bounced into the $40s a couple of months afterwards and stalled out, forward of unsuccessful 2017 and 2018 breakout tries.

The inventory broke 2019 support around $30 in March 2020 and plunged to an all-time reduced at $12.89. It just finished a round vacation into the January 2020 superior and is trading previously mentioned the 200-week exponential moving regular (EMA) for the initially time due to the fact 2018. Nevertheless, the uptick is probably to fade all around this level, offering way to gain-having and a a lot more sober look at of the fiscal calendar year 2021 outlook. At a minimum, that could generate a drop back again to the 200-working day EMA at $27, nearer to Wall Street’s median price tag target.


A double top rated is an exceptionally bearish complex reversal pattern that forms after an asset reaches a substantial value two consecutive times with a reasonable decline in between the two highs. It is verified when the asset’s selling price falls down below a support level equal to the small among the two prior highs.

The Bottom Line

Yelp and TripAdvisor shares have returned to pre-pandemic amounts, but it could be months or more time before restaurant and vacation bookings fully rebound.

Disclosure: The author held no positions in the aforementioned securities at the time of publication.

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