The model
The Landmark London is a 5-star, luxury hotel found in downtown London. It’s regarded for its lovely glass-included atrium and lush palm trees — which are very well documented by the two tourists and locals on Instagram and vacation evaluation web-sites. Attendees of the hotel expertise quintessential London charm in the sumptuous environment of this wonderful Grande Dame resort. Visitors find luxury, sophistication, and serenity inside of the walls of this enchanting hotel. It’s a genuine oasis from the hustle and bustle of London.
The challenge
Around the past calendar year, the Landmark London’s staff went via a transformation — with Emanuela Da Ros joining as Marketing Supervisor and Richard Kratochvíl transferring from Reservations to Income. The preceding visitor promoting workforce experienced moved on, so Emanuela and Richard were being tasked with leveraging the existing tech stack and putting jointly new techniques to increase revenue. Their 1st task was to acquire on driving profits by means of email promoting.
The alternative
Luckily for us, The Landmark London had Revinate Advertising as component of their current tech stack. Both equally Da Ros and Kratochvíl were capable to get up to speed speedily, thanks to the platform’s intuitiveness. “Revinate was genuinely uncomplicated to understand,” claims Da Ros. “It’s super person-welcoming.”
Revinate Marketing’s strength is in segmentation and personalization. Both are extremely significant for the luxury hotel. Attendees expect substantial-good quality experiences from each and every conversation with team, regardless of whether it is in person or through electronic mail.
“Prior to Revinate, we have been doing work with yet another solution that only presented a solitary template, so each phase bought the similar e mail,” Kratochvíl clarifies. “Now, with Revinate, we have the ability to use a diverse template for every single segment and tailor the communications and features. We can talk to our company bookers in another way than our transient attendees, which is genuinely significant to us mainly because it enables us to forge greater interactions with our company.”
Likewise, the skill to section and personalize promotional e-mail has manufactured a huge distinction in the team’s capability to push immediate bookings and upsell profits. Since Revinate Promoting is in a position to leverage knowledge from distinctive databases, The Landmark London can mail targeted upsell communications to spa friends, loyalty associates, and lodge friends. In simple fact, Da Ros attributes their achievement with upsells to how easy it is to build personalized strategies to different segments in Revinate Advertising and marketing.
Even though the earnings-driving operation of Revinate is important, Da Ros and Kratochvíl are swift to stage out that the platform’s price goes outside of the dollars attained. “With Revinate, we can deliver our guests with a dependable journey, from the initial booking affirmation e-mail to upselling features all the way to the article-remain study,” Da Ros suggests. “This regular encounter is crucial to preserving a robust model and driving guest loyalty.”
Kratochvíl also adds, “We have a companion in Revinate that we can trust to acquire chopping-edge technological innovation that makes certain that just about every conversation our visitors get will be on-brand name, individualized, and optimized to their unit. That is critical for us because it is what our friends anticipate from us.”
The outcomes
With Revinate Marketing and advertising, The Landmark London delivers significant high quality and on-manufacturer ordeals to company, even when they’re not on property. The group has an uncomplicated way to connect with visitors and a highly effective channel to drive income. Following a couple of challenging a long time for the overall business, The Landmark London is looking at desire return. They have created far more than £2m in immediate bookings with Revinate Marketing and advertising so much.
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